Glue Web Design FAQ

We build and rebuild WordPress websites for UK businesses that need more than a basic brochure site. Our focus is speed, search visibility, and turning your website into a consistent source of enquiries. We also support local SEO, AI search visibility, and booking or lead automation where needed.

Most agencies focus on how a website looks. We focus on how it performs. That means faster load times, clearer enquiry journeys, structured service and location pages, and systems that actually generate and handle leads.

We work mainly with service-based businesses across the UK. That includes trades, consultants, agencies, clinics, and local companies that rely on enquiries rather than ecommerce.

No. We are based in Norwich and East Anglia, but we work with clients across the UK. Most projects are delivered remotely with structured communication and clear milestones.

Yes. We provide practical WordPress support for Norwich and Norfolk businesses that need updates, fixes, troubleshooting or a reliable support route.

Yes. We regularly work on existing sites built by other developers, agencies or previous freelancers.

Yes. That is a common situation. We can review the current setup, stabilise what is there and explain the most sensible next step.

It depends on how your current site is built. If it is structurally sound, we can improve performance and conversion. If it is slow, plugin-heavy or built in a way that limits SEO and usability, a rebuild is usually the better long-term option.

Yes. We migrate and restructure your existing content into a cleaner, faster system. The aim is to keep what works, improve what does not, and remove unnecessary complexity.

No, if handled correctly. We preserve URLs where needed, set up proper redirects, and rebuild content with better structure. In most cases, rankings improve over time due to better performance and clearer SEO signals.

Most projects take between 2 and 6 weeks depending on size, complexity and how prepared the content is.

Yes. We build sites so they are simple to manage. You can update pages, add content and make changes without relying on a developer for every small update.

Not always. Some sites need steady support and targeted improvements, while others are beyond patching. We can tell you which is more realistic.

In many cases, we can reduce load times significantly by removing unnecessary plugins, improving asset loading and rebuilding the structure. Exact improvements depend on the starting point, but the difference is usually noticeable both technically and visually.

Common causes include page builders, too many plugins, unoptimised images, poor hosting, and render-blocking scripts. Most sites suffer from a combination of these.

Yes. They affect both user experience and search visibility. A faster, more stable site keeps visitors engaged and sends better signals to search engines.

Local SEO helps your business appear when people search for services in your area. If you rely on enquiries from nearby customers, it is essential.

We build structured service and location pages, improve internal linking, optimise metadata, and ensure your site clearly communicates what you do and where you do it.

AI search visibility is about making your business understandable and discoverable by tools like ChatGPT, Google AI Overviews, and similar systems. That requires clear structure, strong content, and well-defined services and locations.

We cannot guarantee placement, but we build your site so it is far more likely to be understood and referenced by AI systems. That includes structured content, FAQs, and clear entity signals.

We focus on building a strong technical and structural foundation. Ongoing SEO can then build on that, either with us or separately.

We design pages around clear user intent, strong messaging, and simple enquiry journeys. That means better calls to action, clearer service pages, and fewer points of obstacles.

In some cases, yes. We can improve messaging, layout and user flow. However, if the underlying structure is poor, a rebuild is usually more effective.

Yes. We create conversion-focused landing pages for Google Ads, Meta campaigns and other traffic sources.

Yes. We can create systems that capture leads, send confirmations, and connect to your CRM or email workflows.

Yes. We can set up structured forms, routing, notifications and integrations so leads are captured and handled efficiently.

Not always, but if you handle a high volume of enquiries, a CRM or structured system can save time and improve follow-up.

Projects vary depending on complexity, but most builds start from a few thousand pounds. We provide clear pricing based on what you actually need.

Yes, in some cases we can structure payments monthly, depending on the project.

Our typical process includes an audit of your current site, planning and structure, build and optimisation, refinement and testing, and ongoing support if needed.

Yes. We provide maintenance, monitoring and ongoing improvements to keep your site performing well.

We provide support and can quickly resolve issues. Our builds are designed to be stable and easy to maintain.

No. We keep the stack as lean as possible to improve performance and reduce long-term issues.

No. You own your website and can manage it independently if you wish.

Yes. Updates, plugin checks and sensible maintenance are part of the support offering, and we approach them carefully to reduce the chance of breakage.

Yes. Contact forms, notifications and lead routing issues are common support tasks and can usually be diagnosed quickly.

Yes. Website support is not just about keeping the lights on. We can also improve pages, tighten enquiry flow and advise when a rebuild would be smarter than more patching.

Usually yes, although we may recommend improvements if performance is poor.

We can work with your existing content, help refine it, or guide you on what is needed.

Yes, when built properly. It is flexible, widely supported and ideal for most business websites.