Before
- Slow page builder site
- Poor mobile experience
- Weak SEO foundations
- No clear enquiry journey
- Plugin bloat and conflicts
Fast websites that win clients, rank locally, and work harder than your old WordPress site.
Glue Web Design builds lean, conversion-focused WordPress websites for UK businesses that need speed, search visibility, AI-ready content and enquiries.
Free 10-minute website teardown available. Get your website review within 24 hours.
Norwich-based
Lean WordPress rebuilds
SEO, AI search and automation built in
“Glue Web Design gave me five star treatment from start to finish. Adam was professional, patient and incredibly helpful. He revamped my old website and made it clean, bright and easy to navigate. I have already recommended him to all my friends. Positives: Responsiveness, Quality, Professionalism, Value”
Vanda Richards
“Great service, quick and efficient. Adam's worked on several projects with me and has delivered excellent WordPress websites. He's current on all the best themes and is knowledgeable and patient when it comes to tailoring the product for my specific needs.”
A Sanson
“I asked Glue to revamp and improve my site. They did that and more. Their understanding of my needs was spot on and communication was excellent. I have had work done by other website companies but none have been anywhere near as good as Glue. I have no hesitation in recommending Glue.”
Nicholas Elliott
Is your website quietly costing you leads?
After
- Fast lean WordPress stack
- Structured service pages
- Local SEO and entity clarity
- AI-ready content architecture
- Clear CTAs and measurable enquiry flow
We don’t just build websites. We build systems that do jobs.
Lead capture to follow-up
Lead forms route into your CRM with cleaner data and faster handover, so enquiries stop getting lost in inboxes.
Booking flows that run themselves
Booking journeys with automated confirmations and reminders reduce no-shows and cut back-and-forth admin.
Structured content for discovery
Service and location content systems improve local SEO and AI answer-engine visibility with clearer entity signals.
If your website does not reduce manual work or increase enquiries, it is not finished.
Services built around outcomes
Choose based on what you need fixed first: lead generation, technical performance, visibility, or operational scale.
Services
Replace slow Elementor builds with lean WordPress code.
WordPress Website Rebuilds
We rebuild plugin-heavy websites into clean, maintainable, fast WordPress systems.
Modern small business websites built to convert.
Web Design
We design fast, credible websites that help local businesses win more enquiries.
Smarter lead capture, routing and follow-up.
Booking Systems and CRM Automation
Custom booking and automation workflows connected to your CRM and messaging stack.
Faster storefronts and cleaner checkout journeys.
WooCommerce Performance
Performance and UX improvements focused on revenue-critical ecommerce flows.
Structured content architecture for growth.
Website Content Systems
Custom post types, templates and reusable content components for scalable publishing.
Convert more existing traffic into enquiries.
Conversion Rate Optimisation
Sharper messaging, cleaner UX and stronger proof points to improve lead conversion.
GEO and AEO strategy for answer engines.
AI Search Visibility
We structure content and entities so your business is easier to cite in AI search results.
Core Web Vitals improvements that users feel.
Website Speed Optimisation
Fix LCP, INP and CLS issues caused by bloat, render-blocking assets and weak caching.
Get found by nearby buyers ready to enquire.
Local SEO
Structured local pages, intent-led service content and technical SEO foundations.
Campaign pages engineered for paid traffic.
Landing Page Design
Conversion-led landing pages for Google Ads and Meta campaigns.
Emergency support for broken or neglected websites.
Website Rescue
Fast diagnosis and practical fixes for hacked, unstable or outdated WordPress installs.
Ongoing updates, monitoring and proactive fixes.
WordPress Maintenance
A practical maintenance layer that keeps your site healthy and improving.
Elementor/page-builder site vs lean Glue rebuild
Loads of pluginsFocused codebase
Slow mobile pagesCore Web Vitals focus
Generic pagesService/location structure
Hard to maintainSimple editable content system
Pretty homepageEnquiry-led funnel
What happens after you launch?
Most sites decay
- Performance drifts as plugins and scripts pile up
- SEO pages go stale and lose local relevance
- Enquiry journeys break quietly over time
Yours should improve
- Monthly speed, UX, SEO and conversion checks
- Iteration cycles based on enquiry and behaviour data
- Structured updates that compound visibility and leads
Case studies
Storm DJs
Heavy plugin and custom programming atop Wordpress
Soul Sauna
Linking together 8 plugins to get from point A to point B
Process
- Audit
- Plan
- Build
- Refine
- Support
AI search visibility + local SEO
We structure service and location content to improve local relevance and answer-engine discoverability.
Frequently asked questions
What is AI search visibility?
It is structured content and entity clarity that helps your business appear in answer engines.
Can you improve speed without a full rebuild?
In many cases yes, but we recommend a rebuild when architecture is fundamentally bloated.
Do you only work in Norwich?
No. We support businesses across the UK, with strong local experience in Norwich and East Anglia.
Can you rebuild my Elementor website without losing content?
Yes. We migrate content into a lean template system and keep critical URLs stable.
Website review
Speed check, SEO basics check, conversion check, plugin bloat check, and practical next steps.
Get a website review