Before
- Slow page builder site
- Poor mobile experience
- Weak SEO foundations
- No clear enquiry journey
- Plugin bloat and conflicts
Fast websites that win clients, rank locally, and work harder than your old WordPress site.
Glue Web Design builds lean, conversion-focused WordPress websites for UK businesses that need speed, search visibility, AI-ready content and enquiries.
Free 10-minute website teardown available. Get your website review within 24 hours.
Norwich-based
Lean WordPress rebuilds
SEO, AI search and automation built in
Trusted by businesses that needed more than a pretty website
Clear communication, practical fixes, faster sites, and systems that help enquiries turn into work.
★★★★★
“Glue Web Design gave me five star treatment from start to finish. Adam was professional, patient and incredibly helpful. He revamped my old website and made it clean, bright and easy to navigate. I have already recommended him to all my friends....”
Vanda Richards
★★★★★
“Great service, quick and efficient. Adam's worked on several projects with me and has delivered excellent WordPress websites. He's current on all the best themes and is knowledgeable and patient when it comes to tailoring the product for my specific needs.”
A Sanson
★★★★★
“I asked Glue to revamp and improve my site. They did that and more. Their understanding of my needs was spot on and communication was excellent. I have had work done by other website companies but none have been anywhere near as...”
Nicholas Elliott
★★★★★
“Since I've been working with Glue Web Design, their service has consistently been top-notch. They are fantastic, and I will most certainly use them again.”
H Vanciksa
Is your website quietly costing you leads?
After
- Fast lean WordPress stack
- Structured service pages
- Local SEO and entity clarity
- AI-ready content architecture
- Clear CTAs and measurable enquiry flow
We don’t just build websites. We build systems that do jobs.
Lead capture to follow-up
Lead forms route into your CRM with cleaner data and faster handover, so enquiries stop getting lost in inboxes.
Booking flows that run themselves
Booking journeys with automated confirmations and reminders reduce no-shows and cut back-and-forth admin.
Structured content for discovery
Service and location content systems improve local SEO and AI answer-engine visibility with clearer entity signals.
If your website does not reduce manual work or increase enquiries, it is not finished.
Services built around outcomes
Choose based on what you need fixed first: lead generation, technical performance, visibility, or operational scale.
Services
Replace slow Elementor builds with lean WordPress code.
WordPress Website Rebuilds
We rebuild plugin-heavy websites into clean, maintainable, fast WordPress systems.
Modern small business websites built to convert.
Web Design
We design fast, credible websites that help local businesses win more enquiries.
Smarter lead capture, routing and follow-up.
Booking Systems and CRM Automation
Custom booking and automation workflows connected to your CRM and messaging stack.
Faster storefronts and cleaner checkout journeys.
WooCommerce Performance
Performance and UX improvements focused on revenue-critical ecommerce flows.
Structured content architecture for growth.
Website Content Systems
Custom post types, templates and reusable content components for scalable publishing.
Convert more existing traffic into enquiries.
Conversion Rate Optimisation
Sharper messaging, cleaner UX and stronger proof points to improve lead conversion.
GEO and AEO strategy for answer engines.
AI Search Visibility
We structure content and entities so your business is easier to cite in AI search results.
Core Web Vitals improvements that users feel.
Website Speed Optimisation
Fix LCP, INP and CLS issues caused by bloat, render-blocking assets and weak caching.
Get found by nearby buyers ready to enquire.
Local SEO
Structured local pages, intent-led service content and technical SEO foundations.
Campaign pages engineered for paid traffic.
Landing Page Design
Conversion-led landing pages for Google Ads and Meta campaigns.
Emergency support for broken or neglected websites.
Website Rescue
Fast diagnosis and practical fixes for hacked, unstable or outdated WordPress installs.
Ongoing updates, monitoring and proactive fixes.
WordPress Maintenance
A practical maintenance layer that keeps your site healthy and improving.
Elementor/page-builder site vs lean Glue rebuild
Loads of plugins
Focused codebase
Slow mobile pages
Core Web Vitals focus
Generic pages
Service/location structure
Hard to maintain
Simple editable content system
Pretty homepage
Enquiry-led funnel
What happens after you launch?
Most sites decay
- Performance drifts as plugins and scripts pile up
- SEO pages go stale and lose local relevance
- Enquiry journeys break quietly over time
Yours should improve
- Monthly speed, UX, SEO and conversion checks
- Iteration cycles based on enquiry and behaviour data
- Structured updates that compound visibility and leads
Case studies
Anglian Home Improvements
Anglian’s field sales process relies on fragmented tools and manual follow-up, making it harder for reps to receive appointments quickly, communicate consistently with customers, and capture on-site design information in a structured way. The opportunity was to demonstrate a simpler mobile-first workflow that could support appointment handling, offline access, customer messaging, and early-stage design visualisation in one place.
Storm DJs
Storm DJs’ WordPress site had become slow, unstable, and resource-heavy due to excessive plugins, conflicting scripts, and layered custom code. This led to high CPU usage, Cloudflare timeouts, poor page speed scores, and a degraded user experience, particularly on key revenue-driving pages such as giveaways and booking funnels.
Soul Sauna
Soul Sauna’s booking process relied on multiple disconnected plugins, creating a fragmented system that was difficult to manage and prone to failure. Bookings, payments, customer verification, and access control were not fully integrated, leading to inefficiencies, manual intervention, and ongoing plugin costs.
Process
- Audit
- Plan
- Build
- Refine
- Support
AI search visibility + local SEO
We structure service and location content to improve local relevance and answer-engine discoverability.
Frequently asked questions
How much faster can you make my site?
In many cases, we can reduce load times significantly by removing unnecessary plugins, improving asset loading and rebuilding the structure. Exact improvements depend on the starting point, but the difference is usually noticeable both technically and visually.
Can you rebuild without losing SEO?
No, if handled correctly. We preserve URLs where needed, set up proper redirects, and rebuild content with better structure. In most cases, rankings improve over time due to better performance and clearer SEO signals.
What happens to my current content?
Your key pages and blog posts are retained and improved. We clean structure, tighten messaging and keep valuable content rather than wiping everything.
Do I need to change hosting?
Not always. We audit your current stack first. If hosting is a bottleneck, we recommend specific upgrades with the best performance-to-cost ratio.
How long does a rebuild take?
Most projects take between 2 and 6 weeks depending on size, complexity and how prepared the content is.
Can you connect forms to CRM and automation?
Yes. We build lead capture and booking flows that route data into CRM, trigger follow-up and reduce manual admin work.
Website review
Speed check, SEO basics check, conversion check, plugin bloat check, and practical next steps.
Get a website review