The business problem
If the current site feels hard to trust, slow to use or awkward to update, the answer is usually a clearer rebuild, refresh or rescue plan rather than another patch.
Common signs
- The site looks dated or no longer reflects the business properly
- Mobile experience is weak and pages feel slow or clunky
- The website has become difficult to maintain or improve
- You know it needs attention but are not sure whether to refresh, rebuild or rescue it