One of the most overlooked parts of website design and SEO is the actual speed of your website.
Believe it or not, some sites are a lot faster at loading than others. Sure, we’re not in the 90s any more, so it’s not as obvious to the end-user. However, subtle differences can have a large impact on site performance from a search engine perspective.
The impact on your site:
Speed performance of every site is measured by Google (and other search engines), and if it’s deemed poor then it will be demoted in the search rankings.
More specifically, it is a website’s speed on mobiles which is used as the reference point.
So the key thing you’ll want to improve is your site’s mobile speed.
How do I improve this?
Luckily for you, we’ve put together a guide here.
If however you’d like us to do the whole thing for you, just get in touch and we’ll give you a quote.